Oral-B
Toothbrush
Oral-B is the leading manufacturer of toothbrushes in the world. Their
laboratory was looking for new ways to get bristles in-between teeth. Because
many people do not floss regularly, there is a risk of gingivitis and gum
disease when plaque is not reached in the interproximal gaps.
Devlin first researched historical ways to clean, and used cues to inspire 40
separate concepts for a new toothbrush. The winner used a rotating wheel with
sprockets that could reach in the gaps as the head passes across the teeth. This
proved to be very effective in clinical trials.
Services
Invention, Mechanical Engineering
Awards
U.S. Patent #6,389,634