The makers of Romex electrical wire, were the #1 vendor for Home Depot, and wanted to expand to other product lines.

Devlin brainstormed and documented 50 new product ideas.  Prototypes of the top choices were built, then shown to customers at interviews conducted outside the stores. Eventually, the company settled on power-related products that were useful in the home.

Emergency flashlights tend to be designed with no regard for their appearance on the wall when plugged in.  The eLight limits its ‘wall print’ to the size of the outlet cover, yet offers a pass-thru for two outlets.

Invention, Industrial Design, Market Research and Video Production, Mechanical Engineering, Packaging