Tom Devlin designed his first motorized display lighting for retail display as part of his master's degree at the Royal College of Art in London in 1989. It used stepper motors and required a computer and cables. Later, he realized that lasers could be used to simplify the control scheme: just point at the one you want to move, then use radio buttons to control. He patented this idea and pitched the technology to lighting manufacturers, but they were reluctant to take a risk. So he started Loto Lighting to market special gear motors and controllers that could be used easily in existing lighting designs.
Eventually, Tom had to create his own light fixtures. It was not a challenge since he had been making examples for a few years. The first one was Robo, a flexible, modern design for any size spot light. Next came, a compact fixture for MR16 lamps. Then Tom created the motorized gimbal ring for recessed fixtures. Meanwhile, his manufacturer became very interested in the technology, and together they created an entire catalog of motorized architectural lighting called MOTOLUX. Loto Lighting is now part of Formalighting LLC, an international brand with headquarters in Milan, which sells to the industry in USA.
US Patents. 6,655,817 9,140,020 9,964,293
2017 Euroshop Art+Presentation Innovation Design Award
2014 Architectural SSL Product Innovation Award (PIA)